Cui majori bono?

My local coffee shop carries several varieties of coffee beans, and they'll typically brew three or four in a day. Yesterday they had a variety I'd never seen before, a Peruvian organic. Since it was just me, and I'm chummy with the guys that work there, they told me that it's organic, but for some reason they're not permitted to advertise or sell it as such because they don't have the mandatory certification. A certified seller will store organic beans in separate containers, and who knows what else. I asked why they didn't get the certification, and apparently it's not a matter of simply applying. It costs.

This seems like a pretty unique case of two opposing interests in the same industry favoring the same regulations. The organic distributors want organic coffee highlighted, set apart from non-organic beans. Thus they presumably favor the certification process. On the other hand, the regular coffee distributors are probably happier not having their coffee set apart in a negative light, and since the certification process is apparently a pain in the ass that not everyone is willing to undergo, they would favor it because, as it is, it's keeping their coffees right next to the Peruvian organic blend without any distinction.

Obviously I'm not expert on this. Comments welcome.

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I don't know if organic

I don't know if organic coffee producers should be taken as a single group with shared interests. Each organic producer and distributor would want the certification of its own product to be easy, cheap, and accurate, but would also presumably stand to gain from tightening the certification process in a way that would certify their coffee as organic while denying that distinction to their rivals. For instance, sellers of more expensive brands could sometimes favor making it more costly to get certified- if the expense is high but not too high, it might cease to be worthwhile for modest coffee shops that sell mostly cheaper brands of organic coffee, but still be worth it for upscale places that sell higher-priced stuff.