Consumers paying for features?

I got an iPhone yesterday, and by now I have of course exhaustedly catalogued it's pros and cons. I'm sure Apple will fix some of the cons in software, but the situation makes me wonder whether there are better incentive systems than just selling more units to promote software improvements. I'm thinking something like a site where people post ideas, and bid on them. If Apple implements an idea, it gets paid all the bids. So the site would serve both to collect and rank ideas, and to let consumers pay to have those ideas implemented.

There are two problems with just counting on the desire to ship more units:

1) It's a coarse signal - Apple has to count on market research to determine what features people want, because "We sold X more units this month" doesn't tell that. The market would be much more detailed.

2) Their incentives are entirely focused on the marginal consumer. I guess there is some incentive to please the fans who help generate the hype so they'll generate more. But aside from that, Apple's incentive is to shift more marginal consumers, not to increase the utility of the device to people like me who already find it well worth the $600 price tag.

Note that even if the total bid on the site is higher than the cost of the improvement, it may be worthwhile because of the other benefits (like selling more units). Among other things, the site serves as an un-spoofable ranking system for how much people want new features.  There's a public good problem, sure, but Apple can just upweight the monetary amounts accordingly.

(For those who are curious - the screen is huge and gorgeous, while the device is slim, and most of the time it's a joy to use the multitouch interface...but there are some annoying UI quirks like no search of contacts or songs, that ought to be easy to fix.)

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