A nation of idiots, or, how I learned to stop worrying and love the NEA

Why does it seem like more and more books keep coming out with long titles + subtitles? Specifically, why do publishers keep doing this? Example: “Generation Me: Why Today’s Young Americans Are More Confident, Assertive, Entitled — and More Miserable Than Ever Before” mentioned in this article.

I. The average book-browser's attention span is shorter, and publishers need these gaudy titles to get the books looked at.
II. Publishers need these gaudy titles to get more attention than the next one down, because more people are reading more things these days.
III. Books are being published on narrower topics than they used to cover.
IV. It's not so much that the first part of I. is true, just that the internet and/or television are pushing the need for faster transmission of messages in all media.
V. ?

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