Carnival of the Capitalists
Welcome to this week's Carnival of the Capitalists hosted by Catallarchy. It's always a pleasure to participate in the best "carnival" in the blogosphere, and the entries have only gotten better this second time around. We have over 40 outstanding entries for your enjoyment this week. While you're here, take a look around this blog, especially at the "popular entries" on the sidebar.
Collaborate Marketing Services has a great post on the open-source model's application to marketing. It describes how the Internet has given rise to a new type of marketing in which consumers and product enthusiasts can participate, generating publicity via distributed networks.
They understand that their customers are clever, maybe cleverer than themselves and their agencies. So they want to tap into this talent.
And they understand, most importantly, that people are now in control of these brands that for so long have been wrapped up and locked in corporate safes.
Open Source marketeers also know it’s not as difficult or as dangerous as it sounds. That the greatest barriers are the mental ones built up during the reign of mass marketing and the TV. By setting some rough parameters and then challenging consumers to get involved, or co-create, they are already seeing some fantastic results.
Anita Campbell of Small Business Trends invites everyone to join in the discussion about capitalism versus communism and its impact on entrepreneurs in light of Bill Gates' recent comments about "modern day communists".
Warren Meyer of the Coyote Blog talks about why most defenders of the Kyoto treaty never really deal with the issues that cause him to oppose the treaty. Though he provides a comprehensive account of the argument against the Kyoto Treaty, the best argument he makes is of the costs and benefits of mandated CO2 limitations - something almost never discussed in the media.
* Even global warming activists admit that Kyoto will at best reduce temperatures 50 years from now by something like a tenth of a degree.
* Whatever the benefit of reducing CO2 is, Kyoto takes one of the highest cost approaches (see study here). The main reason is fairly obvious based on the laws of diminishing returns: The cheapest place to reduce emissions is in the most inefficient countries, and vice versa. But Kyoto focuses all its reductions on the most efficient industrialized countries, so it is seeking reductions in the highest possible cost locations.
* Kyoto is mainly a slam-America treaty. The way it was constructed, with its 1990 reference date, was cleverly chosen to put most of the burden on the US. The US has experienced fabulous growth since 1990, while Japan and European nations have experienced slow growth as well as structural changes that make the target artificially easy to reach for them (see more here). Fast growth developing countries are excluded from the treaty entirely.
Russell Buckley of the Mobile Technology Weblog writes about the downside of viral marketing campaigns by showing a few examples in which fans of certain products create homemade advertisements that have the potential to damage brand names.
Wayne Hurlbert of Blog Business World gives a basic overview of blogs and then describes various search engine optimization techniques that can be used by bloggers.
Frank Scavo of The Enterprise System Spectator looks at the high fees that software vendors are charging for software maintenance and tactics that corporate buyers can use to lower them.
Mad Anthony responds to the claim that the new iPod shuffle is a "value subtracted" product. He looks at why it is a good move for Apple - and why not every Apple product rivals the original iPod - or should.
Michael Cage of Local Small Business Marketing looks at the dangers of being cynical towards your customers or clients, and what to do about it.
David Jackson of The Internet Stock Blog argues that Amazon's recent annoucement of the availability of photos in its local search and Google's launch of a project to scan the content of millions of books signals an important emerging trend in Internet search that has implications for investors. Search engines are racing to add proprietary content to improve the usefulness of their results and differentiate themselves from their competitors.
Stemming from the recent talk of personal retirement accounts, Ironman of Political Calculations showcases a very cool interactive tool for calculating future value of an investment using various inputs and assumptions.
Christine Hurt of Conglomerate summarizes the Epinions shareholder lawsuit. Although we often hear about the holders of pre-IPO stock who do well in the eventual IPO, a recent lawsuit reminds us that not all founders and employees who get in on the ground floor hold on until the IPO. In the case of Epinions, which recently went public as Shopping.com, some initial investors were washed out along the way and are now very unhappy about it -- unhappy enough to sue the founders who remained and got wealthy.
Arnold Kling writes on his experience with mail-in rebate forms, suggests that rebate fulfillment houses tend towards being sleazy outfits, and argues that mail-in rebate programs are a scam that should be exposed.
Josh Cohen of Multiple Mentality finishes his series on sex tapes by looking at the physical, emotional, and monetary costs of making a sex tape, and some of the implications.
Jeff Cornwall of The Entrepreneurial Mind demonstrates how the researchers of the Global Entrepreneurship Report misinterpret their own findings and offers an alternate hypothesis to that proposed by those researchers who conclude that wealth stifles entrepreneurship.
Patrick Hynes of the Cato Institute points to an article by Michael Tanner dispells the untruths in a recent NY Times column by Paul Krugman on the topic of social security in which Krugman confuses owning your retirement plan with a government loan.
Using data collected from Bjørn Lomborg's "Copenhagen Consensus" report, David Gross of the Picket Line compares the benefits of fighting global AIDS/HIV to the benefits of using it for Operation Iraqi Freedom.
Brian Gongol takes a detailed look at various approaches to compulsory old-age savings. These include (1) Keeping the present system, (2) Dispensing with old-age savings altogether, (3) Introducing private accounts with limited choice (the President's proposal), and (4) Introducing private accounts with wider choice.
Barry Welford of BPWrap hypothesizes that perhaps a different combination of computer and human resources would produce a better large scale Website directory, since the Open Directory Project continues to have problems.
Rosa Say of Talking Story with Say Leadership Coaching invites people to share their favorite books and the meaning behind them as part of a month-long tribute to books.
If there are any errors that need to be corrected, please email me at firstname.lastname@example.org. Thanks to Jay Solo and Rob at BusinessPundit for the work they do to make the Carnival run smoothly each week. Be sure to check out next week's edition at Weekend Pundit. Send entries to cotcmail-at-gmail-dot-com, or use the submission form.